BERRY GOODS
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BERRY GOODS
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  • BERRY GOODS
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  • BERRY GOODS
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A vegan and cruelty-free luxury beauty brand

A vegan and cruelty-free luxury beauty brandA vegan and cruelty-free luxury beauty brandA vegan and cruelty-free luxury beauty brand

Thoughtfully designed products that put people and the planet first. 

Shop Now
Learn More

A vegan and cruelty-free luxury beauty brand

A vegan and cruelty-free luxury beauty brandA vegan and cruelty-free luxury beauty brandA vegan and cruelty-free luxury beauty brand

Thoughtfully designed products that put people and the planet first. 

Shop Now
Learn More

Elevating Your Beauty Routine

Where elegance meets ethical beauty. Discover our BERRY Professional Makeup Brush Sets, part of the trusted BERRY GOODS family. Our vegan and cruelty-free tools are designed to inspire confidence and creativity, empowering you to redefine beauty on your terms.


  • Ultra-Soft Professional Makeup Brushes


  • Sustainable & Not Petroleum-Based


  • 100% Vegan, Cruelty-Free & Built to Last


  • Numbered Brushes for Beginners & Pros


  • Versatile & Perfect for All Makeup Needs


  • Ergonomic Handles for Long Makeup Sessions

MEET THE WOMAN BEHIND THE BRAND

Sofie Plainview, Founder of BERRY GOODS

Sofia Plainview, Founder of BERRY GOODS

I started BERRY GOODS because I believe beauty tools should be both high-quality and beautifully designed, made to feel like a daily luxury, not just another purchase.


I’m proud of my roots. My mom is from Mexico, and my dad is American. Growing up between two cultures shaped everything about me, the warmth, the ambition, the eye for detail, and the drive to build something of my own. That’s what led me here.


BERRY GOODS began with one simple mission: to create makeup brushes that feel as good as they look, ultra-soft, thoughtfully designed, and built to perform. I worked closely on every detail, from the innovative microcrystalline silk fiber bristles (which I absolutely love) to the minimalist, elegant look that reflects my personal style.


For me, this isn’t just about beauty. It’s about confidence, simplicity, and self-expression. Whether you're just starting your makeup journey or you've been doing this for years, I wanted to create tools that elevate your routine, not complicate it.


Every product we release is something I personally stand behind. I test them. I tweak them. I obsess over them, because I care deeply about what we put out into the world.


BERRY GOODS is more than a brand. It’s my story. And now, it’s part of yours too.


Thank you for being here.

– Sofia Plainview

BESTSELLERS

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QUESTIONS? WE'VE GOT ANSWERS

General

BERRY GOODS is a premium beauty brand committed to elegant design, sustainable practices, and high-performance products. We believe in creating tools that elevate your routine while being kind to your skin, and the planet. 


Our products are sold exclusively on Amazon, offering fast delivery, secure checkout, and easy returns. 


Yes. We use eco-conscious materials, minimal packaging, and ethical sourcing. Our brushes are designed to last, reducing waste and delivering long-term value. 


Absolutely. All of our brushes are 100% vegan and cruelty-free. No animal-derived materials, ever. 


We work with trusted international partners who meet strict quality and ethical standards to bring our vision to life. 


We currently ship across the United States. 


All returns are processed directly through Amazon. You can start a return from your Amazon order page. For exchanges, simply return the item and place a new order. For detailed information, please visit our RETURNS POLICY. 


Brushes & Performance

You’ll receive 12 ultra-soft brushes thoughtfully selected for both face and eye makeup. 


No. 1  Powder Brush

No. 2  Blush Brush

No. 3  Bronzer Brush

No. 4  Foundation Brush

No. 5  Small Eye Brush

No. 6  Big Eye Brush

No. 7  Shadow Brush

No. 8  Eyebrow Brush

No. 9  Blending Brush

No. 10  Concealer Brush

No. 11  Detail Brush

No. 12  Fan Brush 


Yes! Our microcrystalline silk fiber bristles are ultra-soft, non-irritating, and perfect for delicate or sensitive skin. 


No. They’re built to last, with reinforced ferrules and high-quality synthetic fibers that stay intact,  even with frequent use. 


Yes. This versatile set handles liquids, creams, and powders across all steps: foundation, blending, contouring, highlighting, eyes, and brows. 


Yes. The ergonomic design ensures the brushes feel natural in your hand — ideal for short or extended sessions. 


Absolutely. Whether you're just starting or you're a pro, the set gives you everything you need for a flawless look. 


Brush Cleaning & Care

Yes. We recommend washing the bristles with a mild cleanser and air-drying flat before first use. 


 Tap off excess powder after each use. For cream or liquid products, gently wipe bristles with a clean tissue or microfiber cloth. 


Weekly for brushes used with liquids or creams.

Bi-weekly for brushes used with powders only.


1.  Swirl bristles in lukewarm water with a mild cleanser.

2. Rinse thoroughly, avoiding the metal ferrule.

3. Gently squeeze out excess water and reshape bristles.

4. Lay flat to dry completely before next use.


We recommend washing only the bristles. While the brushes are built to last, avoiding prolonged soaking of the handles helps maintain their elegant finish and extend their lifespan. 


Keep them dry and upright in a holder or inside a protective case. Avoid damp environments to extend their life. 


Gifting & Value

Absolutely. With its luxurious packaging, elegant design, and professional performance, it’s a perfect gift for beauty lovers at any level. 


Without a doubt. You’re getting premium quality, cruelty-free materials, and versatile tools, all for a fair price that outperforms overpriced luxury brands. 


THE BERRY GOODS STORY

Our Origin

At BERRY GOODS, our story began much like the ascent of a formidable mountain, driven by passion, resilience, and the unwavering determination to create exceptional products. Founded in Houston, Texas in 2015, we set out with a bold commitment to challenge conventions, push boundaries, and carve a path toward a brighter future. Step by step, we scaled the peaks of innovation, crafting products that embody our core values: sustainability, inclusivity, and uncompromising quality.

Our Vision

At BERRY GOODS, we see life as an expedition, full of challenges, triumphs, and limitless potential. Our mission is to empower people to live boldly, embracing their individuality while caring for the world around them. Whether it’s cosmetics, fashion, fitness, or even products for your pets, BERRY GOODS strives to create sustainable and thoughtfully designed solutions for every aspect of your life. Together, we’re building a movement that prioritizes ethical practices and inspires others to aim for greatness.

PRIVACY POLICYTERMS OF USERETURNS POLICY

7324 Southwest Freeway, Ste 800 Houston, TX 77074

hello@berry-goods.com

Copyright © 2025 BERRY GOODS - All Rights Reserved.

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