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A vegan and cruelty-free luxury beauty brand

Thoughtfully designed products that put people and the planet first.

Shop Now

Learn More

A vegan and cruelty-free luxury beauty brand

Thoughtfully designed products that put people and the planet first.

Shop Now

Learn More

Elevating Your Beauty Routine

Where elegance meets ethical beauty. Discover our BERRY Professional Makeup Brush Sets, part of the trusted BERRY GOODS family. Our vegan and cruelty-free tools are designed to inspire confidence and creativity, empowering you to redefine beauty on your terms.

Ultra-Soft Professional Makeup Brushes

Sustainable & Not Petroleum-Based

100% Vegan, Cruelty-Free & Built to Last

Numbered Brushes for Beginners & Pros

Versatile & Perfect for All Makeup Needs

Ergonomic Handles for Long Makeup Sessions

MEET THE WOMAN BEHIND THE BRAND

Sofia Plainview, Founder of BERRY GOODS

I started BERRY GOODS because I believe beauty tools should be both high-quality and beautifully designed, made to feel like a daily luxury, not just another purchase.

I’m proud of my roots. My mom is from Mexico, and my dad is American. Growing up between two cultures shaped everything about me, the warmth, the ambition, the eye for detail, and the drive to build something of my own. That’s what led me here.

BERRY GOODS began with one simple mission: to create makeup brushes that feel as good as they look, ultra-soft, thoughtfully designed, and built to perform. I worked closely on every detail, from the innovative microcrystalline silk fiber bristles (which I absolutely love) to the minimalist, elegant look that reflects my personal style.

For me, this isn’t just about beauty. It’s about confidence, simplicity, and self-expression. Whether you're just starting your makeup journey or you've been doing this for years, I wanted to create tools that elevate your routine, not complicate it.

Every product we release is something I personally stand behind. I test them. I tweak them. I obsess over them, because I care deeply about what we put out into the world.

BERRY GOODS is more than a brand. It’s my story. And now, it’s part of yours too.

Thank you for being here.

– Sofia Plainview

General

What is BERRY GOODS?

BERRY GOODS is a premium beauty brand committed to elegant design, sustainable practices, and high-performance products. We believe in creating tools that elevate your routine while being kind to your skin, and the planet.

Where can I buy BERRY GOODS products?

Our products are sold exclusively on Amazon, offering fast delivery, secure checkout, and easy returns.

Are your brushes sustainable?

Yes. We use eco-conscious materials, minimal packaging, and ethical sourcing. Our brushes are designed to last, reducing waste and delivering long-term value.

Are your brushes cruelty-free and vegan?

Absolutely. All of our brushes are 100% vegan and cruelty-free. No animal-derived materials, ever.

Where are your products made?

We work with trusted international partners who meet strict quality and ethical standards to bring our vision to life.

Where do you ship?

We currently ship across the United States.

How are returns or exchanges handled?

All returns are processed directly through Amazon. You can start a return from your Amazon order page. For exchanges, simply return the item and place a new order. For detailed information, please visit our RETURNS POLICY.

Brushes & Performance

How many brushes are included in the set?

You’ll receive 12 ultra-soft brushes thoughtfully selected for both face and eye makeup.

Which brushes are included?

No. 1 Powder Brush

No. 2 Blush Brush

No. 3 Bronzer Brush

No. 4 Foundation Brush

No. 5 Small Eye Brush

No. 6 Big Eye Brush

No. 7 Shadow Brush

No. 8 Eyebrow Brush

No. 9 Blending Brush

No. 10 Concealer Brush

No. 11 Detail Brush

No. 12 Fan Brush

Are the brushes soft enough for sensitive skin?

Yes! Our microcrystalline silk fiber bristles are ultra-soft, non-irritating, and perfect for delicate or sensitive skin.

Do the brushes shed or fall apart?

No. They’re built to last, with reinforced ferrules and high-quality synthetic fibers that stay intact, even with frequent use.

Will the brushes work with liquid and powder makeup?

Yes. This versatile set handles liquids, creams, and powders across all steps: foundation, blending, contouring, highlighting, eyes, and brows.

Are the handles comfortable?

Yes. The ergonomic design ensures the brushes feel natural in your hand — ideal for short or extended sessions.

Are the brushes beginner-friendly?

Absolutely. Whether you're just starting or you're a pro, the set gives you everything you need for a flawless look.

Brush Cleaning & Care

Do I need to wash the brushes before using them?

Yes. We recommend washing the bristles with a mild cleanser and air-drying flat before first use.

How do I maintain the brushes daily?

Tap off excess powder after each use. For cream or liquid products, gently wipe bristles with a clean tissue or microfiber cloth.

How often should I deep clean the brushes?

Weekly for brushes used with liquids or creams.

Bi-weekly for brushes used with powders only.

Deep cleaning cteps:

1. Swirl bristles in lukewarm water with a mild cleanser.

2. Rinse thoroughly, avoiding the metal ferrule.

3. Gently squeeze out excess water and reshape bristles.

4. Lay flat to dry completely before next use.

Can I soak the brushes in water?

We recommend washing only the bristles. While the brushes are built to last, avoiding prolonged soaking of the handles helps maintain their elegant finish and extend their lifespan.

What’s the best way to store the brushes?

Keep them dry and upright in a holder or inside a protective case. Avoid damp environments to extend their life.

THE BERRY GOODS STORY

Our Origin

At BERRY GOODS, our story began much like the ascent of a formidable mountain, driven by passion, resilience, and the unwavering determination to create exceptional products. Founded in Houston, Texas in 2015, we set out with a bold commitment to challenge conventions, push boundaries, and carve a path toward a brighter future. Step by step, we scaled the peaks of innovation, crafting products that embody our core values: sustainability, inclusivity, and uncompromising quality.

Our Vision

At BERRY GOODS, we see life as an expedition, full of challenges, triumphs, and limitless potential. Our mission is to empower people to live boldly, embracing their individuality while caring for the world around them. Whether it’s cosmetics, fashion, fitness, or even products for your pets, BERRY GOODS strives to create sustainable and thoughtfully designed solutions for every aspect of your life. Together, we’re building a movement that prioritizes ethical practices and inspires others to aim for greatness.

A vegan and cruelty-free luxury beauty brand